Case study on nokia and microsoft




















When dealing with subordinates, managers are seen as people who issue instructions and controls the procedure to follow a certain way already predetermined, participation of subordinates in decision-making is minimal.

Other than focusing on attainment of corporate goals, leader are highly empowering, supportive and nurturing to their subordinates and uses management policies like delegation to boost confidence among staffs. At Nokia, there has been much emphasis to have leaders as the industry is highly competitive, the quality of the leaders called for are expected to match and outdo those of competitor companies like Apple, Ericson, and Samsung who seem to be driving the market through their innovations.

The international Phone industry is advancing fast with both multinational and domestic companies in the market. Currently it has over , employees distributed in various countries; it has full operational branch in over countries.

To ensure that the company fulfils its vision, mission and purpose, it operates under marketing values and principles; they include innovation, products development, respect for the people and respect for research and development projects Nokia Official website, It has to keep changing its approach to ensure that it remains competitive.

The main competitors of the company include Samsung, Apple, and Sony-Ericson. To fight the competition, Nokia has engaged in a number of collaborations with other likeminded companies to ensure that it remains competitive. One of the recent strategic alliances that the company has made is strategic partnership with Microsoft to offer the company with the right software to compete effectively. The drive to remain competitive and offer high returns to the company has made the management to develop new strategies that will see it succeed.

Nokia management has the role of building, maintaining, and enforcing positive organisational culture within its business; it has embarked on effective communication channels where staffs can share their views, inputs and standpoints with the management when making decisions. The human resources have enacted policies that have enabled staffs to establish, develop, tap, and explore their talents, skills and intellectualism.

The approach of the company is to have an innovative and outstanding teamwork; though the company has a departmental approach, the company ensures that it has teams in all sections that are mandated and empowered to conduct a certain task within the firm.

Nokia is divided into four main departments where every department, also called business group, is given some mandate to undertake, the departments are Mobile Phones; Multimedia; Enterprise Solutions and Networks; other than the departments, the company has two horizontal departments as Technology Platforms and Customer and Market Operations.

One question remains to be answered: why did Microsoft decide to involve in this deal if it was clear that the deal was not profitable?

On the other hand, the corporation tried to present a new product Windows Phone by purchasing a once stable company in decline — not an entirely new approach. It can work if the odds are in your favor. Android is capable of expanding because this operating system can be installed on multiple devices from various manufacturers Samsung, LG, Lenovo, Huawei, etc. Windows 7 and 8 for mobile phones are mostly used on Nokia smartphones that cannot compete with Samsung, not to mention other companies.

It is possible to assume that this deal will bring more additional losses in the future. Need a custom Case Study sample written from scratch by professional specifically for you? Microsoft Corporation's Acquisition of Nokia. We use cookies to give you the best experience possible.

Our goal is to build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer. Title: Microsoft and Nokia strategic alliance 1. In the year , the Guinness Word Record for being the fastest-selling consumer electronics device ever released had break by the Microsoft.

Microsoft also has the greater financial power that Nokia unable to compete. In the year , Microsoft bought over the Symbian and makes the OS as free to use by everybody. It is because it wants to motivate people to create applications on Symbian to compete from Android and IOS. Microsoft also was once a dominant player in personal digital assistant …show more content… When these two companies are become alliance, it means that they can use other strengths on complement their own weaknesses.

To increase the price for the market share and generate sustainable revenue from both Microsoft and Nokia based on window phone Microsoft and Nokia invented new window OS smart phone and form a new mobile platform in the market. Their market share tends to be increased due to their expertise in differ field. They are a lot of fans from different sector. After they alliance with each other, their market share will be increased too. Start Chat. Order essay.

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